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CNN did a big green documentary. Hosted by CNN anchor Anderson Cooper, Chief Medical Correspondent Dr. Sanjay Gupta and Animal Planet host/wildlife biologist Jeff Corwin, Planet in Peril focused on four main issues: climate change, deforestation, species loss, and overpopulation. The four-hour documentary was filmed across four continents and 13 countries

NBC did a ‘green week’. NBC Universal launched more than 150 hours of environmentally themed content encompassing all of their programming divisions across multiple platforms.

Fox went green (really!). While not groundbreaking, Murdoch's strategy to cut News Corp.'s own emissions is nothing to sneeze at: The company will reduce its carbon footprint 10 percent by 2012 via energy-efficiency efforts and use of renewable energy, and it will become carbon-neutral even sooner, in 2010, by buying emission offsets from projects such as wind farms in India.

Sundance launched a green channel with Robert Redford as the anchor. A block of environmental programming aired on Tuesdays at 9 p.m. Each week, it aired a half-hour segment of ‘Big Ideas for a Small Planet’.

Discovery bought the green blog Treehugger for an estimated $10 million.

A gazillion other eco-focused blogs and websites came online

All seemingly offering the ‘Top Ten Tips for Greening Your Life’

Grist, laboring away in this space since 1999, got its moment in the sun, with features in Time, Newsweek, and on the Today show.